About us

For a long time, we knew we wanted our own little business but never knew where to begin. We've always been very creative and have dibbled and dabbled in different crafts such as baking, makeup etc but nothing quite satisfied our over active brain.

Just before the first lockdown, Imma was obsessed with resin jewellery which is where our fondness for resin began. She had been looking into resin keyring and had been practising for while. Going from being a very busy teacher and tutor to having so much time on my hands, I needed something to keep me busy. I have always been the type to stay busy, so not having anything to do during lockdown really kept me down.

I managed to convince Imma to take it public and start advertising them and BOOM came out first viral tiktok. At this time we were only keeping it small and selling mainly key rings. Imma had gotten a cricut for her birthday so we were able to personalise our key rings which is what took off for us at Hudaa & Co.

It was time for us to take it more seriously so we started advertising and marketing our products more professionally. Our popular ring plates came as an idea when watching a recent family wedding where the ring plate was made out of a mirror and flowers. We wanted something more permanent which can be kept in peoples homes as keepsakes after.

With this idea, we never knew we would reach some many people across the world in such a little time.We have received so much love and support that we are in awe.

We hope to continue to inspire and perspire to bigger and better things.

Thank you for everything you have made possible for us.

Shahrin & Imma xox